SUMMARY
My project focuses on raising awareness of sustainable packaging in skincare through a simple QR code sticker. This sticker, placed on popular skincare products, directs users to a poster with clear instructions on how to refill and recycle the packaging. The goal isn’t just to promote the QR code itself but to make consumers more aware of the sustainable choices they can make with their favorite skincare brands. By highlighting eco-friendly options, I aim to foster a deeper understanding of sustainability and encourage responsible consumption.
challenge
I identified a gap in consumer awareness about sustainable packaging in skincare. Many eco-conscious consumers are unaware of how to properly refill or recycle their products, despite their interest in sustainability. The opportunity lies in making sustainability more visible and accessible. By adding a simple QR code to popular skincare packaging, I can bridge this gap, directing consumers to clear, actionable instructions on how to recycle or refill their products. This not only empowers consumers but also encourages brands to adopt more sustainable practices.
Outcome
The project resulted in a simple yet impactful QR code sticker placed on skincare packaging, leading consumers to a poster with refill and recycling instructions. This directly addresses the gap in consumer awareness about sustainable packaging. By making sustainability education easily accessible, the project empowers eco-conscious users to make informed decisions and take action, whether it's recycling or refilling. The outcome not only meets the needs of consumers seeking clearer sustainability guidance but also encourages brands to prioritize eco-friendly packaging solutions.
