SUMMARY
Fohr is all about influencer marketing and so is Gen Alpha. We decided that in order to capture Gen Alpha's attention we needed to reimagine The Almanac as an engine for insight, interaction, education and discovery. This media expansion includes print and digital. It's more than a content hub, it is a gateway into Fohr's world. Let's make Fohr a household name, not only for brands, but for every aspiring influencer.
challenge
Fohr is focused on becoming a thought leader in influencer marketing and getting brands to jump on board with their strategy, culture and approach. They work as client service operators for influencers and the brands that seek to partner with them. When it comes to influencers Gen Alpha is gearing up to be an undeniably pervasive front. We identified The Almanac as an opportunity to expand their archives and make them that cultural and academic leader, while utilizing their extensive database filled with family and parenting influencers who have first hand experience with the children of tomorrow.
Outcome
Our team developed a print edition featuring articles on Gen Alpha’s habits and motivations that we gathered from our research. We also embarked to redesign their website and make it more approachable and in-line with the Gen Alpha tone and style. Making things bright, visually appealing and interactive was all part of our redesign process.
MEET THE Designers:
Kate Roney
Riya Jindal
Hongyi (Herbie) Gao