SUMMARY
To combat low weekday occupancy, we repositioned The Kent Collection as a premier destination for brand retreats and offsite experiences. Starting with research into hospitality trends and interviews with industry professionals, we developed a B2B campaign, creative strategy and financial breakdown to attract businesses midweek. Our proposal proves that intentional programming can transform quiet weekdays into high-revenue opportunities.
challenge
We identified a key gap: midweek occupancy rates were significantly lower than weekends. Stakeholder interviews revealed missed opportunities in the corporate retreat space and a need for consistent, off-peak income. Research into industry trends showed growing demand for curated, wellness-focused offsites. This insight guided our strategy to reposition The Kent Collection as a midweek destination for teams seeking productivity and relaxation outside of urban settings.
Outcome
We developed a comprehensive proposal positioning The Kent Collection as a weekday retreat destination for creative teams and wellness-focused brands. Our strategy included B2B marketing, curated programming, financial projections, and branded mockups to visualize the concept. This directly addresses the midweek revenue gap by targeting a growing market of companies seeking meaningful offsite experiences, offering a scalable, high-value solution for the client.
MEET THE Designers:
Maria Clara Laet Azevedo Reis
Dana Victoria Mejia
Romina Latartera Antich