SUMMARY
Greenport’s Camera Obscura is a hidden gem, too hidden. Our project worked to transform this overlooked landmark into a must-see mystery. Through bold visuals, compelling storytelling, and immersive design, we built a brand that sparks curiosity and reveals the magic of the “mystery of vision.” From posters and stickers to a social media presence and an exterior revamp, our work invites discovery and builds recognition. We uncovered that visibility and intrigue go hand in hand and when revealed right, mystery becomes irresistible.
challenge
Greenport's Camera Obscura is a hidden gem but it's TOO hidden. Most visitors don't know it exists, or they walk by it without realizing what it is. Despite its unique architecture and historical value, it lacks visibility excitement, and a clear storytelling needed to draw people in.
Outcome
Our project focused on creating brand awareness, a bold brand presence that reflected the mystery and beauty of the Greenport Camera Obscura. The posters and flyers created intrigue and the stickers spread the word. Social media content teased and told its story and the exterior revamp turned the architecture into and invitation for education. Through a consistent visual identity, we were able to create recognition and connection for the Greenport Camera Obscura and its visitors.
MEET THE Designers:
Amber Cohen
Cecilia Monteiro
Anusha Sarkar