SUMMARY
Sustainability is told through stories. Our project for Heller explores how digital marketing can transform sustainable design into a sensory experience. Starting with the Closed Circle campaign, highlighting Heller’s full-circle use of Worry-Free plastic, we then introduce ASMR: The Sound of Sustainability to engage Gen Z and Millennial audiences through short-form videos. We found that translating materials into emotion through sound made sustainability feel tangible, helping Heller deepen its brand identity and broaden its reach.
challenge
Heller wanted to amplify its sustainability messaging while reaching younger, digital-native audiences. We found a gap in how eco-conscious design is typically communicated: too abstract, technical, and detached from sensory experience. Therefore, we asked: How might Heller leverage digital marketing and social media to strengthen its brand identity, communicate sustainability, and engage with target audiences through interactive and shareable campaigns?
Outcome
The final campaign blends storytelling, sound, and substance. Through Closed Circle, we crafted video content explaining Heller’s full-circle material process. With ASMR: The Sound of Sustainability, we created intimate, tactile audio-visual experiences showcasing the texture and calm of Worry-Free plastic. Together, these campaigns increase brand visibility, drive engagement, and build an emotional connection to Heller’s sustainability values.
