SUMMARY
We set out to help The Jewelry Library reach younger audiences through a more interactive, emotional format. Inspired by blind box culture, we designed a Jewelry Mystery Box blending surprise, storytelling, and wearable art. Each box contains jewelry, a journal, and a QR-linked experience. We discovered that small-batch, story-driven design can deepen engagement, expand accessibility, and turn jewelry into a ritual. It matters because it reimagines art jewelry as something to be unboxed, felt, and shared.
challenge
We identified key gaps through user interviews and competitor research: TJL lacks low-barrier offerings for younger consumers, emotional engagement is limited, and the brand experience isn’t easily shareable. Users expressed a strong desire for surprise, storytelling, and unboxing rituals. By exploring blind box formats, we saw an opportunity to create a product that meets emotional, experiential, and digital engagement needs—bridging the gap between TJL’s curatorial identity and today’s interactive retail trends.
Outcome
The final concept is a curated Jewelry Mystery Box featuring a surprise jewelry piece, journal, handwritten note, and a QR code linking to digital content. Designed in three themed editions, it offers layered storytelling and tactile discovery. This format responds directly to gaps in emotional engagement, shareability, and low-barrier access—transforming TJL’s archival identity into an interactive, gift-like experience that resonates with younger, digitally native audiences.
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