SUMMARY
Wanderway is a platform designed to transform the way people travel by helping them discover hidden gems and curated experiences. Recognizing the challenges travelers face—like missing out on local favorites or juggling scattered recommendations—I developed a solution that combines personalized maps, community-driven insights, and intuitive planning tools. Through research, surveys, and prototyping, I uncovered the need for an authentic, seamless way to plan and experience trips. Wanderway matters because it empowers travelers to explore with confidence, spontaneity, and purpose.
challenge
The project identified key gaps and opportunities, including the need for intuitive map customization to accommodate users with varying tech proficiency and providing unique value to stand out from existing map services. Stakeholders expressed a desire for a platform that balances planning and spontaneity, centralizes authentic recommendations, and enhances discovery without overwhelming users. A challenge emerged in maintaining the exclusivity of hidden gems, as overexposure diminishes their unique appeal, highlighting the need for thoughtful curation to ensure lasting value and engagement.
Outcome
The project evolved into a personalized travel platform offering custom maps, community-driven recommendations, and curated guides. By addressing user needs for intuitive planning, the platform ensures even non-tech-savvy travelers can create and navigate tailored itineraries effortlessly. It differentiates itself from existing map services by focusing on hidden gems and unique local experiences, balancing spontaneity and planning. This outcome fosters long-term engagement while maintaining the exclusivity that travelers seek in discovering authentic destinations.
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