SUMMARY
What if we could transform our emotional spending habits into moments of mindfulness and empowerment? Meet Wuardian, an app designed to help millennials navigate the emotional landscape of spending.
challenge
Many millennials experience impulsive spending driven by emotional triggers like stress, anxiety, or excitement. Despite the availability of budgeting tools, they lack features to address the root emotional causes of spending. Through interviews and testing, it became clear that millennials need a tool to help them recognize and respond to their emotional spending habits, which are often amplified by social media and a lack of financial mindfulness.
Outcome
Wuardian evolved as a mobile app prototype that transforms spending habits by connecting emotions to purchases. The app includes four core features: real-time spending prompts, mood logging after purchases, monthly insights on mood and spending patterns, and community support. Testing revealed that these features empower users to pause, reflect, and make intentional financial choices. By addressing emotional triggers and providing actionable insights, Wuardian bridges the gap between mindfulness and financial wellness.
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