Designers
Designers
Designers
Al Wasl Collective
A creative agency empowering Gulf designers to thrive worldwide
Key Words
Designers
Sahar Dadabai
SUMMARY
Bridging Middle Eastern fashion to the world through strategy, mentorship, and access.
challenge
Al Wasl began with a simple question: why do Middle Eastern designers struggle to gain global recognition despite world-class talent? Through interviews, market research, and conversations with founders like Gada of 1309, I discovered that the issue isn’t creativity, it’s the absence of cultural translators and strategic support. So I created Al Wasl, the first creative agency built in the Middle East for Middle Eastern designers, offering strategy, mentorship, and global access to position Gulf fashion on the world stage.
Outcome
The project resulted in the creation of Al Wasl, a Middle Eastern creative agency and global fashion fellowship program designed specifically for regional designers. Its structure, creative strategy services, tiered growth packages, mentorship, and international industry exposure, directly addresses the gaps identified: the lack of cultural translation, limited access to global networks, and absence of region-built creative support. Al Wasl gives designers the tools, visibility, and pathways they need to compete globally.
MEET THE Designers:
Sahar Dadabai