Designers
Designers
Designers
ARC
A unified hub that synchronizes every element of a fashion show in real time
Key Words
Designers
Ava DeKeyser
SUMMARY
ARC began with my experience working across PR, editorial, retail, and showrooms, where I saw how fragmented and chaotic fashion show communication truly is. I set out to design a unified hub that brings every show asset—runway images, press notes, product, livestreams—into one synchronized space. Through testing and iteration, ARC evolved from a simple press-tool idea into a full ecosystem built for all stakeholders. It matters because fashion has the same story, but until now, never the same source.
challenge
I identified major gaps across PR teams, editors, buyers, influencers, and audiences. Everyone relied on scattered sources—emails, PDFs, Dropbox, DMs—and no one accessed the same information at the same time. Through interviews, workflow observation, and my own industry experience, I discovered a shared need for one reliable, real-time hub. The opportunity was clear: create a single platform that aligns assets, eliminates confusion, and strengthens the narrative of a show.
Outcome
ARC ultimately became a unified, real-time platform that centralizes every fashion show asset, lookbook, press notes, product details, backstage content, and livestreams into one seamless Showhub. It replaced scattered emails, PDFs, and cloud links with a single source of truth. By giving PR teams instant press tools, editors accurate assets, buyers clear product information, and influencers aligned visuals, ARC directly fills the market gap for one reliable, synchronized home for show communication.
MEET THE Designers:
Ava DeKeyser