Designers
Designers
Designers
Brilliance
Educating Consumers on the Ethics Behind Lab-Grown and Natural Diamonds
Key Words
Designers
Tori Burch
SUMMARY
Brilliance exists to educate consumers and anyone curious about the jewelry world on the often-hidden realities of diamond sourcing. Because traceability and ethical practices are rarely made visible, customers struggle to understand what they’re truly buying. With marketing and information in the industry frequently unclear, Brilliance aims to provide accessible, engaging education while spotlighting jewelers and designers who want to share their own traceability stories.
challenge
I found that stakeholders across the industry from consumers to seasoned professionals have limited access to reliable information about the history behind the products they sell or buy. My research directly supports industry leaders who need deeper knowledge to guide their practices, while also empowering consumers and potential customers to shop with greater confidence and clarity.
Outcome
My solution took the form of a magazine because it offers an engaging, visually driven way to educate my stakeholders. It also creates a compelling platform for jewelers and designers to collaborate, allowing their work and stories to be showcased directly to potential clients.
MEET THE Designers:
Tori Burch