Designers
Designers
Designers
ConnecTag
A retail design that highlights artisan products as gateways for craft, trust, and connection.
Key Words
Designers
Victoria Lemou
Sam Lowry
Fani Palli
SUMMARY
Pakistani craft is rich in skill and heritage, but often remains disconnected from modern retail systems and global consumers. Through interviews, surveys, and product testing, we found that consumers value handmade objects more when they can understand who made them, how they were made, and why the process matters. Our solution replaces passive certification with an experiential tag, digital platform, and craft pop-ups that connect each product to artisan stories, process videos, and live workshops. ConnecTag turns these crafts from a static object into a memorable, trusted, and valued experience.
challenge
We identified four main gaps: artisans lack direct visibility, craft is often underpriced or mispositioned, consumers desire authenticity but lack proof, and existing certification systems feel too passive to build real trust. Through interviews, surveys, and product testing, we found that consumers were more engaged when they could see the maker, process, and story behind an object. This revealed an opportunity to create a system that connects artisans, products, and consumers through experience rather than relying only on labels.
Outcome
ConnecTag became an omnichannel retail experience for artisan products. Physical pop-ups and live workshops present each product, and a physical tag with artisan and process details has a QR code that leads to product info, videos and artisan workshops. This directly addresses the trust gap by highlighting the labor and skill behind the object, not just claiming authenticity. It also supports artisans by increasing visibility, helping justify higher perceived value, and creating new touchpoints for consumer engagement beyond a one-time purchase.
MEET THE Designers:
Victoria Lemou
Sam Lowry
Fani Palli