Instead of trying to increase engagement with young adults and millennials, we saw an opportunity to embed Fidelity within the user's life at a much earlier age. No other legacy financial institution offers a robust, made-for-kids investment product- by introducing kids to the Fidelity ecosystem at an early age, the transition to a standard account at 18 is seamless and second-nature. Fidelity Sprout, our final solution, introduces youth to the Fidelity ecosystem much earlier in life, providing a solid foundation for responsible investment practice as well as a robust financial education from a young age.