Designers
Designers
Designers
Gamified Demo for Mikata Health
A gamified onboarding demo that turns trial users into engaged, confident Mikata users.
Key Words
Designers
Tess Burke
Yoonseong Kwon
Aya Afsh
SUMMARY
We explored why trial users fail to convert into regular users and found that onboarding often makes value feel delayed, abstract, and cognitively overwhelming. We designed a personalized, gamified demo that adapts to a user’s role, specialty, and pain points, allowing them to experience real workflows in a safe sandbox environment. This approach makes value immediate and tangible, reducing friction and increasing engagement to support stronger product adoption.
challenge
We identified a key gap between trial and regular users, where onboarding failed to clearly communicate Mikata’s full value beyond its AI scribe. Through peer feedback, RN/MA testing, and demo comparisons, we found users experienced confusion, decision fatigue, and low engagement due to unclear navigation, lack of personalization, and abstract value. This revealed an opportunity to create a more guided, relevant, and experiential onboarding flow that makes value immediate and easy to understand.
Outcome
The project resulted in a personalized, gamified onboarding demo that adapts to each user’s role, specialty, and pain points. It delivers immediate, visible value through live workflow simulations, real-time automation, and role-specific outputs, allowing users to see time saved, reduced no-shows, and streamlined documentation. By turning abstract features into tangible outcomes, the experience increases perceived relevance, builds trust, and drives stronger conversion from trial to regular users.
MEET THE Designers:
Tess Burke
Yoonseong Kwon
Aya Afsh