Local Wardrobe

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Key Words

A Google Chrome extension that helps Gen Z consumers discover and support local fashion retailers

MEET THE Designers:

Sasha Ayala

linkedin.com/in/sasha-ayala-8201572a8/

SUMMARY

I began by researching Gen Z consumer habits and what they're prioritizing when it comes to shopping. I conducted surveys, stakeholder analysis, desk research, interviews, and analysis. This led me to identify gaps between online shopping and discovering local retailers, giving me the opportunity that would allow my user to discover local businesses online.

challenge

Local retailers Lack visibility in the same spaces Gen Z consumers discover trends & there is no seamless bridge between online shopping and shopping in person at a local retailer

Outcome

I created a Google Chrome extension to integrate discovery into the spaces Gen Z is already visiting and be convenient and accessible

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