Designers
Designers
Designers
Local Wardrobe
A Google Chrome extension that helps Gen Z consumers discover and support local fashion retailers
Key Words
Designers
Sasha Ayala
SUMMARY
I began by researching Gen Z consumer habits and what they're prioritizing when it comes to shopping. I conducted surveys, stakeholder analysis, desk research, interviews, and analysis. This led me to identify gaps between online shopping and discovering local retailers, giving me the opportunity that would allow my user to discover local businesses online.
challenge
Local retailers Lack visibility in the same spaces Gen Z consumers discover trends & there is no seamless bridge between online shopping and shopping in person at a local retailer
Outcome
I created a Google Chrome extension to integrate discovery into the spaces Gen Z is already visiting and be convenient and accessible
MEET THE Designers:
Sasha Ayala