I set out to help companies bridge the gap in trust between themselves and their intended audience or end consumer. I researched trust, how it shows up in decision-making, how it is obtained, and created a system in which it can be measured. I spoke with people in start-ups, founders, sales reps, marketing students, CX designers, art directors, and more to understand how trust shapes consumer expectations, influences every touchpoint, and reveals where brands fall short. These insights guided the development of a score that helps companies see their standing with consumers and take clear steps toward building lasting consumer relationships.