Designers
Designers
Designers
Richard Sachs, Beyond the Bicycle
Richard Sachs expands into collectible jewelry, translating craftsmanship into wearable heirlooms.
Key Words
Designers
Jared Arredondo
Sasha Ayala
Alexandrea Benedict
SUMMARY
We began with a tension: Richard Sachs’ deeply respected, handcrafted bicycles are culturally significant but largely inaccessible. Our project explores how to extend the brand without diluting its integrity. We developed a limited-edition collaboration with Title of Work, translating bicycle-making into collectible jewelry. Through prototyping and feedback, we found strong demand for heirloom objects rooted in process and story. This matters because it reframes accessibility - not as mass production, but as meaningful participation in craft, legacy, and design culture.
challenge
We identified a key gap: admiration for Richard Sachs far exceeds ownership due to price and scarcity. Through audience analysis and prototype feedback, we found demand for a more attainable, authentic entry point. Collectors seek meaningful, process-driven objects, while cycling enthusiasts want deeper brand connection without a full bike purchase. The opportunity is to extend access without dilution - offering heirloom pieces that preserve craftsmanship, reinforce legacy, and allow participation in the brand’s cultural value system.
Outcome
The project became a limited-edition, made-to-order jewelry collaboration with Title of Work, paired with an immersive “Workshop Experience” launch. This format directly addresses the access gap by offering a more attainable entry point while preserving scarcity and craftsmanship. The objects translate bicycle-making into wearable heirlooms, meeting collectors’ desire for meaningful, process-driven design and giving cycling enthusiasts a new, authentic way to connect with the Richard Sachs brand.
MEET THE Designers:
Jared Arredondo
Sasha Ayala
Alexandrea Benedict