MEET THE Designers:
Jared Arredondo
Sasha Ayala
Alexandrea Benedict
linkedin.com/in/jared-arredondo-418772272/
linkedin.com/in/sasha-ayala/
linkedin.com/in/alexandrea-benedict-7544ba225/
SUMMARY
We began with a tension: Richard Sachs’ deeply respected, handcrafted bicycles are culturally significant but largely inaccessible. Our project explores how to extend the brand without diluting its integrity. We developed a limited-edition collaboration with Title of Work, translating bicycle-making into collectible jewelry. Through prototyping and feedback, we found strong demand for heirloom objects rooted in process and story. This matters because it reframes accessibility - not as mass production, but as meaningful participation in craft, legacy, and design culture.
challenge
We identified a key gap: admiration for Richard Sachs far exceeds ownership due to price and scarcity. Through audience analysis and prototype feedback, we found demand for a more attainable, authentic entry point. Collectors seek meaningful, process-driven objects, while cycling enthusiasts want deeper brand connection without a full bike purchase. The opportunity is to extend access without dilution - offering heirloom pieces that preserve craftsmanship, reinforce legacy, and allow participation in the brand’s cultural value system.
Outcome
The project became a limited-edition, made-to-order jewelry collaboration with Title of Work, paired with an immersive “Workshop Experience” launch. This format directly addresses the access gap by offering a more attainable entry point while preserving scarcity and craftsmanship. The objects translate bicycle-making into wearable heirlooms, meeting collectors’ desire for meaningful, process-driven design and giving cycling enthusiasts a new, authentic way to connect with the Richard Sachs brand.
