MEET THE Designers:
Piergiorgio Piccioni
linkedin.com/in/piergiorgio-piccioni-9a612224a/
@piergpiccioni
SUMMARY
I started by exploring how furniture affects how we feel and how today’s market lacks elevated, ethical, customizable pieces. I researched VOC-free manufacturing, Italian craftsmanship, and customer needs. Through this process, I discovered a clear gap for a luxury, sustainable brand rooted in emotional connection. Ripoli does exactly that, merging design, wellness, and quality.
challenge
The biggest challenge was proving that furniture can be high-end, ethical, and personal at the same time.
Outcome
The project became a full concept for Ripoli: a luxury furniture brand offering customizable, VOC-free pieces crafted in Italy with ethically sourced materials. I built the website, defined the brand aesthetic, and shaped a pitch deck that reflects Ripoli’s story. The outcome directly meets the needs of customers like Gemma by giving them elevated design, honesty in production, and a curated experience.
