Designers
Designers
Designers
Tastemaker Rebrand
A more human way to buy furniture.
Key Words
Designers
Amelia Su
Dhwani Goyal
Sienna Young
SUMMARY
Our final concept reimagines Modern Outlet as a trust-driven design ecosystem where furniture buying is slow, emotional, and social, not just transactional. Instead of designing for quick purchases, we center the experience around community and shared decision-making with partners, friends, or family. The rebrand unifies the website, visual identity, and packaging to create a more guided, human-centered journey. Thoughtful packaging extends the experience beyond purchase, offering care guidance and storytelling, ultimately making shopping more collaborative, confident, and connected.
challenge
We identified key gaps around trust, clarity, and consistency in Modern Outlet’s shopping experience. Inventory feels unpredictable, with out of stock items and drop based releases creating frustration. Limited product information, lack of lifestyle imagery, and unclear pricing reduce confidence and raise skepticism. Users also lack transparency around product condition, returns, and restocks. Additionally, weak design credibility and no clear guidance make browsing feel overwhelming. These insights came from journey mapping, desk research, revealing an opportunity to build a more guided, transparent, and trust-driven shopping experience.
Outcome
The project resulted in a full rebrand of Modern Outlet, centered on a redesigned website and supported by a cohesive visual identity. It shifts the platform from a transactional marketplace to a guided, trust driven experience. This directly addresses key gaps, low trust, unclear information, and fragmented decision making. The new website improves navigation, product clarity, and storytelling. Together, these elements support the emotional and social nature of furniture buying, positioning Modern Outlet as a decision-maker and a tastemaker.
MEET THE Designers:
Amelia Su
Dhwani Goyal
Sienna Young