Designers
Designers
Designers
Beyond the Screen
Savor NYC with Regal Ready To Go
Designers
Weiwei Lingjie Wei
Key Words
SUMMARY
The project start with my interests about the film and extend to the problem that I see at the moment that young film fans ask more dynamic way of movie-watching experiences, so I start with exploring the movie theaters in the city and reach out to the school students and the people online in their age of early 20's by asking them what do they feel about the cinema environment right now and what factors or influences will impact their movie-going experience. Later, I interview media study professors and marketing expertises that school provided resources.I discover the gap in the market only for film fans to traveling around and explore the city view and cultural following the films.
challenge
My target audiences love the films and traveling but they are lack of the motivation of having an organization to gather the film fans to physically visit the place featured in the film, they have desire of dynamically explore the city landscape and cultural value. This needs were incredibly rise because of the pandemic and now the cities reopen. Then, inspired by the big bus, I think about why can't there's a big bus liked services that specifically provides for film fans, and we have the opportunity that see movies not as content but as experience to be savored.
Outcome
The final outcome is to extend regal’s traditional movie theater into a real-life journey that help film fans explore NYC landscape and culture by creating a fleet of custom-designed, futuristic electronic vehicle and official website for audiences to register and share life as a sustainable ecosystem / dynamic lifestyle. Each journey is curated to enhance the narratives seen on screen with visits to related locales, deepening the storytelling experience through physical immersion into the city’s culture.
MEET THE Designers:
Weiwei Lingjie Wei