The Capstone Experience
The BBA Senior Capstone is the culminating moment of their undergraduate experience. Students learn how to match design thinking to design doing, to think both logically and associatively, and to be critical and deliberate in how they choose to respond to today’s challenges and opportunities.
Students demonstrate their design mastery and business acumen via two semester-long intensive projects: an independent project of their choice and a collaborative project in response to a real-world client brief from an external partner.
Both projects require that students leverage everything they’ve learned during their time at Parsons — design-led research, finance, brand management, team dynamics, systems-thinking, business strategy, and more — to discover, define, develop, and deliver products, services, and experiences that respond meaningfully to the real needs of real people.
External Partners
The Fall 2024 graduating cohort worked with the following external partners:
LALO, a premium baby and toddler brand that creates products that support the parenting journey, who asked: How might we drive awareness, generate excitement, and increase sales ahead of and during our launch at Target?
ONE432, a local streetwear brand with a global philanthropic impact, asked: How might ONE432 grow beyond our self-operated NY locations and expand our social media shops into a comprehensive wholesale business with specialty stores and major retailers.
RICHARD SACHS, a legendary one-man bespoke bicycle frame craftsman, who asked: How might Richard Sachs develop lifestyle products to showcase his brand in diverse environments and provide a tangible experience in an e-commerce driven market, all without compromising the core values of the brand?
