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The hub for sustainable trucking

Designers

Jennifer Soto

Key Words

SUMMARY

This topic first came to me in a conversation with my partner about electric vehicles when he asked me "just how eco - friendly are ev's?". Over the next few days I noticed the amount of trucks around and wondered what was happening in this industry in terms of its impact on the planet. I assumed that perhaps there was some type of untapped market here that people are unaware of - only to find out that I was actually really wrong. Throughout my research I found out that there were things happening, quite a bit of things at both the local and federal level. Yet still, the trucking industry amounts to a large portion of climate emissions which is when I wondered; if sustainable alternatives exist, why aren't companies using them?

challenge

The impact of the trucking industry on the environment is extremely harmful to everyone and it's something that many people aren't aware of so it's not really talked about. Similarly, the companies that are aware haven't made any significant strides towards sustainability for a number reasons. A lot of companies don't see sustainability as a feasible option, are worried about the transition challenges, and don't see it as a necessity. There are resources available for trucking companies but were difficult to find and usually only focused on one aspect. There was little to no information for everyday people wanting to learn more nor was there any resource that directly targeted local communities that are dealing with these effects.

Outcome

I knew when doing my research that I wanted to create a space that was available to everyone, specifically about sustainability in the trucking industry. I wanted something that was consumer centric and contained all the information someone would need to learn about this topic but also learn what can be done. It needed to be a space where trucking companies can go and discover how they can implement sustainability in their own operations with resources they need and how to get there. So I ended up creating an organization that does just that while also engaging public interest and awareness to hopefully pressure these companies into implementing more sustainable practices.