Designers
Designers
Designers
Galeria
Designing the Future of Art Consumptions and Connections
Designers
Caroline Kellett
Key Words
SUMMARY
Galleria eases the struggles faced by traditional galleries in an increasingly digital world. It began with my experiences as a gallery assistant, recognizing the challenges of leveraging social media while preserving the essence of physical gallery visits. Through extensive research and user insights, Galeria was crafted as an art community platform exclusively for galleries. It seamlessly integrates immersive digital experiences with personalized community engagement, offering visitors a welcoming environment to explore and connect with art. Galeria transforms how galleries interact with their audience and thrive in the modern art landscape.
challenge
The challenge I faced during the creation of Galeria was understanding my own bias and learning how to remove it from my design. Due to my experience within this industry, I initially placed too much trust in my own perception without questioning the existence of the problem. Therefore, after clear communication with gallery professionals and visitors, I realized that the issue wasn't social media itself, but rather the way galleries approached it.
Outcome
My prototype introduces a comprehensive art community platform tailored specifically for galleries. For galleries, it provides a stress-free online platform for building connections and fostering growth opportunities. Visitors benefit from a welcoming and approachable space to explore art, bridging the gap between the intimidating atmosphere of physical galleries and the impersonal nature of traditional social media. The app fills a crucial gap in the market by providing a solution that meets the evolving demands of both galleries and art enthusiasts in the digital age.
MEET THE Designers:
Caroline Kellett