Designers
Designers
Designers
House of Doa
A scarf brand that focuses on versatility and affordability.
Designers
Doga Ozilhan
Key Words
SUMMARY
I started my project focusing on the brand that I created couple months ago. From interviews and real life observations, I realized that there was a gap between Europe and The States on how to style scarfs and the total usage. So to tap into the American consumer base and to elevate scarf styling appreciation, I created a magazine to showcase tutorials and tactile elements.
challenge
The gap between consumers in the United States. I have seen this from my real life observations, majority used the same style throughout. Where as, in the other parts of the world the demand is higher due to cultural and fashion significance.
Outcome
I conducted interviews and focus groups and I ended up with a scarf magazine prototype that offers versatile content and interactive engagement. You can find seasonal highlights and insights cater to diverse interests, while tactile elements like a swatch page enhance the immersive experience.
MEET THE Designers:
