Designers
Designers
Designers
LALOTOGETHER
Bringing the Moments of Care and Togetherness to LALO's Storytelling
Designers
Caroline Kellett
Key Words
Daisy Lu
Mikayla Golshan
SUMMARY
LALOTOGETHER is a creative marketing campaign that brings families together through shared experiences, room tips, and decor inspiration. The campaign leveraged community-driven content, premium branding, and Target’s retail presence to build meaningful connections. We elevated Lalo's presence through data-driven strategies and customer insights while staying true to its vision of stylish functionality for modern families.
challenge
Lalo needed a strategy to stand out without compromising its premium identity while entering Target's mass-market retail ecosystem. We identified the need to bridge the gap between affordability, exclusivity, and community connection through engaging storytelling.
Outcome
The campaign spotlights the vibrant community of parents, increasing brand engagement through interactive social media content, such as interactive voting, room decor tips, and user-generated content. We want to drive conversion growth across Lalo’s digital platforms and strengthen Lalo’s in-store presence at Target, maintaining Lalo's premium appeal while reaching a broader audience.
MEET THE Designers:
Caroline Kellett
Daisy Lu
Mikayla Golshan