Designers
Designers
Designers
Sachs Life
Where Craftsmanship Meets Sophistication
Designers
Arda Gulenc
Key Words
Megan Chen
Yvonne Kuo
SUMMARY
Our project explores the unique legacy and craftsmanship of Richard Sachs bicycles, focusing on their high-quality, handcrafted designs that resonate with knowledgeable consumers. By combining traditional techniques with modern innovation, we analyzed market trends post-COVID and identified opportunities to expand Sachs' influence through social media, lifestyle branding, and interactive experiences. This approach preserves the brand's heritage while adapting to shifting consumer behaviors, ensuring its relevance and growth in a competitive market.
challenge
We identified key stakeholder needs, gaps, and opportunities by analyzing Richard Sachs' niche market and shifting consumer trends. Stakeholders need greater accessibility to the brand and experiences that showcase its craftsmanship. Gaps include limited scalability, minimal social media presence, and a lack of product diversification. Opportunities lie in amplifying the brand via social media, creating passive income through lifestyle products, and hosting interactive events to deepen engagement. These strategies honor the brand's heritage while addressing changing behaviors and increasing visibility and profitability.
Outcome
The project ultimately focused on establishing Richard Sachs as a lifestyle brand by expanding the product line beyond bike-related accessories. The new shop section introduces versatile items like notebooks, clothing, and olive oil, appealing to a broader audience who connect with the brand's aesthetic and values. Unlike Sachs Toys, which is deeply tied to biking culture, this shift embraces a lifestyle approach, reflecting the craftsmanship ethos while resonating with customers in their everyday lives. This strategy directly addresses market gaps and stakeholder needs by enhancing accessibility and diversifying offerings.
MEET THE Designers:
Arda Gulenc
Megan Chen
Yvonne Kuo