Designers
Designers
Designers
THIS IS NOT A BRAND
Crafting connections with 'This is Not a Brand' – modern posters reimagining analog engagement.
Designers
Mina Parlakisik
Key Words
Aleyna Poyraz
Doa Ozilhan
SUMMARY
Our project for Richard Sachs centered on the statement "This is not a brand," reflecting his focus on craftsmanship over commercial branding. We designed minimalist posters that align with his values and prototyped their placement in carefully chosen urban locations. Through this process, we explored how analog marketing can create meaningful connections with an audience. This matters because it reinforces Sachs's authenticity, engaging his community in a way that stays true to his identity and principles.
challenge
We identified a gap in Richard Sachs’s engagement with younger, urban audiences who value authenticity but are less familiar with his legacy. Stakeholders expressed a desire for deeper connections with the brand beyond social media. This presented an opportunity to leverage analog marketing to align with Sachs’s values while reaching a broader demographic. Through interviews and research, we confirmed the importance of crafting an experience that resonates with his ethos of individuality and craftsmanship, bridging tradition with modern relevance.
Outcome
The project resulted in a series of minimalist posters bearing the statement "This is not a brand," prototyped in urban locations. This analog approach addressed the need for deeper, authentic engagement by offering stakeholders a tactile and visually intriguing experience that aligns with Richard Sachs's ethos. It bridged the gap between his traditional craftsmanship and modern audiences, fostering curiosity and connection while standing apart from typical digital campaigns, ultimately reinforcing his identity in a meaningful way.
MEET THE Designers:
Mina Parlakisik
Aleyna Poyraz
Doa Ozilhan