The discoveries shed light on the challenges and concerns at hand. One revelation was the financial constraints of the buyer’s demographic, who are usually seeking a deal when shopping at stores like Burlington. This highlighted the challenge of introducing sustainable pieces, which often come with a higher price tag, to a customer base used to budget-friendly options. There was also an unknown from the business itself, driven by the misconception that sustainability initiatives are very expensive. Overcoming this involved creative solutions, such as exploring cost-effective sustainable practices and starting small. By addressing these needs, Riley aimed to make sustainability more accessible and appealing to all stakeholders involved.

Outcome