Consumer trust is at an all time low. Consumers want to feel aligned with brands, or connect over shared values. Lucid is a browser extension that enables consumers to shop according to what matters to them. We’re not just a sustainability rating, we create connections. We enable the alignment of consumers with brands, building out long term relationships. Lucid provides fashion brands and online retailers a rating based upon a value which the consumer has chosen. Lucid informs consumers if a brand is aligned with their value prior to purchase, cutting out the hassle of research or post purchase guilt.