How to be Involved

NFT onboarding for Creatives

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KEYWORDS

Art, Future, Media, Prototyping, NFT, Blockchain, Environmentally-Conscious

Janice Jung

SUMMARY

I am certain that many have heard various things if not at least one thing about NFTs lately. It is hard to avoid the news exploding with headlines that describe the recent craze over the NFTs and the blockchain. I myself didn’t care much about the whole industry; I am certain that many have heard various things if not at least one thing about NFTs lately. It is hard to avoid the news exploding with headlines that describe the recent craze over the NFTs and the blockchain. I myself didn’t care much about the whole industry;
I didn’t understand why I should. Only recently, my interest started to grow through exposure in the media and of course the word-of-mouth buzz about different projects.

Just to do a quick recap of SP1, I have done research to find the potential of NFTs being perceived in modern society. Through the research I was able to pinpoint my target audience that have capabilities to onboard into the NFT industry but chooses not to due to multiple barriers to entry.

This is where my interest lies, my goal is to ease the onboarding process by creating an academic course for creatives on a long-run. My prototype consists of the first step of this course: an introductory video.

challenge 

I have always been the late majority when it comes to new innovation and ideas, because I am more risk averse. I like to observe, test and experience things on my own before I adopt it into my life. So when I initially chose to learn more about NFTs it was not easy. But in a way this was helpful in my regards since it helped me to go on a journey myself. It helped me get rid of my bias and really try best to find the true voice of my target audience.

Another hardship I have overcome is the fact that I had to change the direction of my prototype. I initially wanted to create a video series one after another to have a "wholesome prototype". I was struck with shock when I had been confronted about how I lacked feedback from my target audience, and that I am choosing to show what I assumed would like to be watched. In order to fix this massive flaw, I got rid of all of my prior plans, and conducted primary research in attempt to grasp what my target audience would actually be interested in watching.

Outcome

Through my introductory video I am aiming to get rid of the barrier to entry and ease the onboarding process of creating NFTs. I have provided alternative (blockchain) options to those who are environmentally conscious, and resourceful content to those who are interested in creating their own project. Through the feedback I eliminated what was unnecessary, and seemed overwhelming as my intention for the video was to ease people into the space (not stress them out).

Yes, it would be nice if I could educate my viewers, but my main goal is to motivate people to be curious about the space so they could do their own research and make their own decisions in starting their own project.

For my next step I want to activate the discord chat, in order to continue on with the course and perhaps create a curriculum for those who sign up for it. Maybe I could have various coaches and guest speakers to teach once I broaden my network in the space.