Our initial challenges centered around finding ideas that stayed true to CandyLab Toy's values while also appealing to our target market. We explored a digital game concept and a collaboration with Uber, but faced difficulties as CandyLab Toy preferred to avoid digital components, and the Uber partnership did not offer sufficient financial benefits. Acknowledging these challenges, we refocused on CandyLab Toy's core strengths, ultimately developing a product bundle that combines interactive storybooks, collectible toy cars, and layered paper art. This pivot required rethinking our approach and overcoming obstacles in design and presentation to create an innovative solution that resonates with both the brand and its audience.