Find Your Strength
A campaign to build a Caddis community through storytelling
Designers
Emily Lai
Shriya Sanghai
Jack Blasko
Minjie "Jet" Cai
SUMMARY
Our campaign follows a three-tiered approach. The first tier is centered on short form videos. The second part of the campaign incorporates this new content with live events called Find Your Strength Fridays. The third part is the integration of this campaign into the Caddis website.
See the project video:
challenge
Some challenges we had to overcome were ragging out to local street musicians for interviews as well as planning the logistics of small-scale events.
Outcome
We were able to speak with local street musicians, mock up the event space, and demonstrate how this campaign can be integrated into the Caddis website.
MEET THE Designers:
Emily Lai
Shriya Sanghai
Jack Blasko
Minjie "Jet" Cai