Find Your Strength
A campaign to build a Caddis community through storytelling
Minjie "Jet" Cai
Our campaign follows a three-tiered approach. The first tier is centered on short form videos. The second part of the campaign incorporates this new content with live events called Find Your Strength Fridays. The third part is the integration of this campaign into the Caddis website.
See the project video:
Some challenges we had to overcome were ragging out to local street musicians for interviews as well as planning the logistics of small-scale events.
We were able to speak with local street musicians, mock up the event space, and demonstrate how this campaign can be integrated into the Caddis website.