Designers
Designers
Designers
Kalimat
Amplifying authentic Middle Eastern voices and stories
Designers
Oloof Jarrar
Key Words
SUMMARY
Kalimat is a creative agency and digital platform designed to address the underrepresentation and misrepresentation of Middle Eastern creatives in the global entertainment industry. The hypothesis is that by providing opportunities, resources, and exposure to talented Middle Eastern creatives, we can promote a more diverse, accurate, and inclusive representation in the industry that fosters cultural exchange.
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challenge
One of the primary challenges was identifying the root causes of underrepresentation and misrepresentation of Middle Eastern creatives. This involved conducting extensive research and interviews with industry professionals to gain insights into the issue. Another challenge was developing a comprehensive range of services tailored to the needs of these creatives while ensuring they remained accessible and effective. Lastly, creating a compelling brand identity and online presence was crucial for attracting and engaging the target audience.
Outcome
Through the development of Kalimat, we have successfully built a powerful platform that amplifies and elevates the voices of Middle Eastern creatives. By forging strategic partnerships, we have fostered a vibrant and diverse creative community. The project outcomes encompass a comprehensive branding guide and business plan, an aesthetically captivating website, and an engaging social media presence that showcases the unique perspectives of the region's artists and highlights rebranding projects. All these elements have been meticulously designed to support, promote, and celebrate the rich diversity of talents within the Middle Eastern creative community.
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