Minds Eye Studio
A collective of Gen-Z humans ready to bring Caddis to TikTok!
Minds Eye Studio’s main objective is to create TikToks that are not ads but rather a feeling or lifestyle that potential customers can relate to with a focus on humor that caters to the Gen X audience. The project incorporates current trends on the app with glasses-related jokes and showcases fashionistas wearing Caddis to demonstrate that old people glasses are a thing of the past. By playing on trends and hashtags our group wants to create content that is multifaceted to also be utilized on other platforms if necessary.
See the project video:
During the semester and the brainstorming process for the creation of our project we did face some challenges. Understanding the target demographic was the first aspect that we took some time to reflect on given that we are Gen-Z people trying to cater and think of things an older demographic would like. We then proceeded to go through trial and error when creating the mock TikTok‘s as we didn’t want them to look like ads and use humor that people aged 30 to 55 would like. Additionally we had to make sure that we were picking the right kind of influencers for the promotion of Caddis as well as balancing humor and product placement when we made the TikTok‘s so that it wouldn’t be too overwhelming to the viewers.
After completing our project, we came to some important conclusions that confirmed our hypothesis. Primarily, we saw that by utilizing social media platforms correctly such as TikTok to appeal to a demographic that is usually not catered for in terms of content, we could get increased engagement which could lead to higher sales and brand loyalty. After conducting our surveys on the target audience we’re trying to reach (people aged 30-55) we found out that by creating a unique and valuable perspective, Caddis’ social media will be taken to the next level when the content focuses on humor and incorporates current trends which in turn will attract a wider audience and more potential customers for the brand.