Initially, our ideas were based on designing a human centric campaign that focused on showcasing how Chilewich products enhance human interaction and special occasions in life. We worked to make the project relevant to our individual and shared interests in a cohesive way. Our main challenge was executing our concept to the standard we aimed for in the allotted time. Working in an organized mural board through the semester, we kept track of our concept progression and all logistical obstacles. Throughout our process, we talked to many experts and stakeholders. It was a learning experience to identify which voices and which aspects of the project to prioritize, and to allocate an appropriate amount of time for each of them.