About the BBA
Connect With Us
Maya Kapur, Emma Jin, Karen Kuan
A brand experience for travelers in Saudi Arabia airports that engage members with Amazon products
Cindy Biao, Iris Yang, Yiman Bai
A localized content marketing and social commerce strategy for Amazon by suiting local gen-z audience’s user habit and preference to increase purchase of Amazon SA
Shelby Oconnell, Jane Chen, Changmo Kang
Team Purchasing Revolutionizes Online Shopping
Why 2D Animation should stay relevant and important.
Atilla Aydin, Brittany Auciello, Nikhar Tandon, Shayna Slodarz
An exploration on how to activate community agency through community boards.
Weitong Li, Lin Wang
Relics Art in the Dafen Village
The Long, Strange History of Deadhead Style
An American [mis]understanding
Giselle Yang, Sunny Jing, Ruru Zhang
A journey with us to understand the youth relations with human rights issues.
Kira Valera, Adriana Rodriguez, Zeina Muhtadi
The Future of Human Rights Foundation
A Browser Extension
Joseph Griffin Cece
What do White Anglo-Saxon Protestant (WASP) culture and gay male culture have in common? Why?
May Chen, Mark Tobon, Jisoo In
How might we increase card usage amongst Gen-Z consumers in Saudi Arabia?
Alexie Andlauer, Liam Carr, Melissa Sever
Overcoming Recycling Fatigue in NYC
How do we honor our ancestors and preserve history through homemaking practices?
How Romanticism Ruined LoveVideo Link: https://www.youtube.com/watch?v=Q272_s3bwJI
Coco Chang, Jiamin(Bonnie) Wu, Tianni(Dolly) Yun
Jialin Zhou, Yuanting Liu, Peixuan Ren
Amazon Saudi E-Commerce Festival
Julia Ku, Livia Duan, Jane Gao
Brand Awareness Campaign
Eve Rublevich, Sari Cattan, Sophie Thalheim, Sofia Morett
Amazon Saudi Arabia's newest digital payment method.
Margaret Li, Zhaoxin Song, Yuting Zeng
New display of web design of Amazon.sa
A zine that explores the ups and downs of Asian American identity
The Case for Curation
Mariana Tous, Isabella Figueroa, Alan Chen
Connect with younger generations by showing transparency within the foundation. Also, enhancing transparency by creating dialogue with GenZ.
Investigating Activewear’s Link to Purchased Belonging
How might we enhance relationship through food post-pandemic and establish an authentic connection?
Goyal Isha & Manglani Gehna
A portal that aims to enable and empower parents to be a part of their child’s learning journey
Charis Tang, Allison Wright, Lemon Zhang
Exploring the emotional connections between individuals and their jewelry
A Web-Curated Live Concert Platform
Xi Chen, Claire Qi, Krissy Chen
Building a new function on Amazon.SA for better reducing customer’s browsing time and provide easier shopping experience
A journey to shift fashion’s paradigm to a circular economy.
Imani Brown, Tina Moghaddam
A two tiered approach that invites innovation and socialization through an interactive space
Manuela Sanchez Gonzalez
Applying Blockchain Technology to Supply Chain Analysis
Trigonie Kaykas, Hans Christie, Anjali Harris
Growing Green Connections in Your Neighborhood
Anna Frazier, Tatiana Hayden, Stephanie Kim
A new way for young Saudi’s to engage with the Amazon.sa platform; socialize, buy, sell, connect.
Junkang Lyu, Harim Kim, Mingyu Zhang
Bring Your Youth to Amazon Pop, Shop Smart and Enjoy Live Stream Pop Performance
Moria Wen, Kean Chen, Zhaolin Lu, Jessie Wang
A Click into the Future: We will all board on the new era
Tayma Ali, Lochlyn Clark, Drew Ruben
A journey in revitalizing the vendor/customer e-commerce experience through advancing brand recognition and shopping experiences to grow Amazon Saudi Arabia’s penetration and targeting rates.
An innovative series of conversations with change-makers re-imagining tomorrow
Change your skillset, change the world.
Celine Safadi, Jude AlGosaibi
Mobilizing the Public Through Education via Social Media
Honoring Your Transitions
Matthew De Palo
A planner mapping space + time.
Debunking our perception of reality entertainment being trash.
Nicole Berns, Kayla Calvo, Isabel Santana
KIN aims to increase product variation and promote small businesses & shop local.
Ali Barfield, Melanie Cave, Gabi Taormina
Our journey to reducing food waste and building habits.
Activating public spaces for private and public stakeholders through the unifying concept of home.
giving credit where credits due
Sofia Perevalova, Grace Rowe
Shop by ShopBop for Amazon.SA is a mutually beneficial digital marketing plan created to boost Generation Z Saudi audiences.
With The Rise Of Online Shopping How Can Large Scale In Store Retailers Stay Relevant?
Chris Verheem, Mitchell Stanford, Sam Bartlett
Designing a strategic recommendation for Amazon.sa by creating an influencer marketing strategy
Carina Cho, Andrea Alvarez, Aalia Mehra
A Collaboration between Oculus and the Human Rights Foundation