Amazon Dance on the New Beat
Cindy Biao, Iris Yang, Yiman Bai
A localized content marketing and social commerce strategy for Amazon by suiting local gen-z audience’s user habit and preference to increase purchase of Amazon SA
Connecting with younger audiences by creating dialouge
Mariana Tous, Isabella Figueroa, Alan Chen
Connect with younger generations by showing transparency within the foundation. Also, enhancing transparency by creating dialogue with GenZ.
The Missing Link: Amazon.sa & Influencer Marketing
Chris Verheem, Mitchell Stanford, Sam Bartlett
Designing a strategic recommendation for Amazon.sa by creating an influencer marketing strategy
Bringing experience back to e-commerce
Tayma Ali, Lochlyn Clark, Drew Ruben
A journey in revitalizing the vendor/customer e-commerce experience through advancing brand recognition and shopping experiences to grow Amazon Saudi Arabia’s penetration and targeting rates.